Good Systems Start
With Better Thinking
I help nonprofits and mission-driven teams untangle CRM, data, and automation — without breaking what already works.
What I help teams untangle
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I step in when Salesforce has grown alongside the organization — and now needs structure, clarity, or refinement to keep up. Together, we make the system easier to trust, easier to use, and easier to evolve.
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Many teams are working with data spread across Salesforce, forms, finance tools, marketing platforms, and third-party apps. I help bring those pieces together so reporting is clearer, integrations are intentional, and data supports real decision-making.
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Whether it’s Marketing Cloud Account Engagement, forms, or downstream automation, I partner closely across marketing and operations to ensure data collection, attribution, and automation actually serve both teams — not just one side of the house.
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Clients bring me in to ramp up quickly — not slow things down. I work alongside your team, ask the right questions early, and help design solutions that move work forward with confidence.
Why I Work This Way
I’ve seen firsthand how quickly systems become complicated — especially when teams are moving fast, juggling multiple tools, and responding to real operational pressure.
Most Salesforce environments don’t break because of bad decisions. They break because small, reasonable decisions add up over time without a clear point of view guiding them.
My approach is grounded in understanding context before making changes. I focus on how teams actually work, how data moves across systems, and what needs to scale — so improvements stick and momentum isn’t lost later.
I take the time to think early so teams don’t have to redo work later. That means fewer surprises, more confidence in the system, and solutions that support progress instead of slowing it down.
Platforms & Certifications
I work across the systems teams rely on every day — not as standalone tools, but as a connected ecosystem. The goal is always the same: systems that work together, support real workflows, and scale without creating unnecessary complexity.
Salesforce
The foundation for CRM, fundraising, programs, and operations — configured to support how teams actually work, not just how the system ships out of the box.
Marketing & Engagement
Braze and Marketing Cloud Account Engagement to support lifecycle marketing, communications, and engagement strategies that align with downstream operations and reporting.
Data Collection & Integrations
FormAssembly, Zapier, and custom integrations to ensure data enters Salesforce cleanly, consistently, and with purpose.
Payments & Fundraising
Stripe and Fundraise Up, integrated intentionally so financial data, donor activity, and reporting stay connected.
Core Platforms
Certifications & Ongoing Training
Salesforce Certified (8×) across administration, automation, platform configuration, and marketing use cases
Braze Certified, supporting cross-platform engagement and lifecycle strategy
Certified Scrum Product Owner (CSPO), bringing a product mindset to discovery, prioritization, and solution design
Continuous training across Salesforce releases, integrations, and marketing technologies
How I Think About Building Salesforce Systems That Last
Good systems don’t come from more features — they come from better thinking up front.
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Automation only works when the underlying data is intentional, consistent, and trusted. If the data model is unclear, speeding things up just creates faster problems.text goes here
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Salesforce should support how people actually work — not force teams to adapt to rigid processes or technical shortcuts.
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The goal isn’t a successful launch. It’s a system that can evolve without needing to be rebuilt every year.
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Complexity is a signal. If users are unsure what to do, what something means, or why it exists, the solution needs more clarity — not more documentation.
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Small, thoughtful choices add up. That’s how systems stay flexible instead of fragile.